Branding and Logo Design Process of Anacours by Grapheine

Anacours, a leading name in tutoring for the past 20 years, recreated its branding and logo design with the innovative Grapheine designers. To withstand the highly competitive world of tutoring, Anacours needed a strong visual brand identity. As in all other cases, the new design evolved from their old brand design but with modernity and a much clearer vision to reach the targeted audience. The handwritten symbol is now part of the letter A and it clearly holds the values of Anacours: trust, proximity and quality. There is a flexible option of horizontal and vertical versions of the logo which helps in both print and digital media. The slogan "A deux on apprend mieux" (two people learn better) includes the new emblem with its new typographical composition. While the yellow colour of the emblematic representation is retained, a cyan blue colour palette is applied to enhance the identity. Here we share the new branding and logo design process of Anacours by Grapheine.